Marketing Services

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Design & Marketing Services

This premier service delivers complete design packages, individual product selections, and marketing expertise to you - customized for your business.

A powerful and effective tool used extensively in marketing a business or service is “branding”. Branding is all about enhancing your business image - and separating your business from others. Branding’s intent is to convince the customer that your business is the business of choice. A brand strategy process begins by visually integrating your brand at every customer touch point - and then reinforcing it with collateral items.

Three design packages are currently available - New Site or Location Remodel; Grand Opening and Monthly Event Marketing. Each element of the design package is also is available to be purchased individually, or you can create your own package.

All-inclusive Design Package

Applicable to a New Site or Location Remodel:

Creating Your Brand

Create a “brand identity” for use on logos, business cards, corporate stationary, envelopes, signage and all other materials.

Menu of Car Wash Services You Offer

Using your newly designed logo, your brand identity becomes even stronger and more unified when included on your menu board. The menu is designed to “upsell” the customer.

Signage

Building signage, including all required signs; street signage that will draw attention to the site, capture impulse customers and promote your services.

Collateral Items

Cards - Design and layout used for loyalty, Gift, and VIP cards.
Brochures - Design and layout used for Fundraising Programs, Fleet/Unlimited Wash Clubs and Specialty Programs. Finished product will be a tri-fold brochure meeting direct mail requirements and will also be provided in .PDF format for web uploading.

Graphic Layout for the Pay Station(s)

Monthly Event Marketing Program:

Christmas/New year's, Valentine's Day, etc. - includes flyers and WindMaster® type sign design


Fleet/Unlimited wash club design and program layout with all required materials to promote offering Schedule of when to promote specific events

Grand Opening:

Active Community Citizenship Assistance
in selecting a charitable organization for the opening event.

Marketing Medium

Identifying the appropriate medium to announce your
Grand Opening is critically important.

Using a "mixed medium" approach is recommended.


Print & Electronic Media

Newspaper - Announcements/Advertisements.
Flyers - describing service offerings and the benefits of using a professional car wash.
Billboards - to attract customers and promote impulse purchasing.
Direct Mail / Marketing Mailers - to generate new business / build customer base.
Banners - to promote the Grand Opening.
Media Kits - recommended advertising program and scripts to promote the event.

Two days of on-site promotional support during the Grand Opening event.

Á la carte Items:

Professional and branded menu that will help to upsell the customer in an effective manner.

- Loyalty / VIP - provide card design and program layout with all required materials to promote offering.
- Fundraiser program with a tri-fold flyer to mail to schools, churches, etc.
- Street sign to draw attention to the site and capture impulse customers.
- Building sign design to include all required signs.
- Create a brand for the site to include logo, business cards, envelopes and stationary.
- Tunnel sign design package to match menu.
- Gift card design and program layout with all required materials to promote offering.
- Tri-fold to showcase offerings at the location. Wash menu, gift cards, VIP etc.
- Fleet / Unlimited wash club design and program layout with all required materials to promote offering.
- Post card / flyer for promotional events and handouts.
- Newspaper / electronics ads.
- BiIlboard designs that will help promote impulse purchases.
- On-site assistance for three days to help promote an event.



Step Up

Your Expectations!
  • Step 1: Plan

    CarWash College:
    Hands-on training to plan, manage, and grow your business.
    Learn How

  • Step 2: Improve

    CarWash Equipment:
    Best -selling equipment to improve wash quality and simplify maintenance.
    Explore

  • Step 3: Control

    CarWash Controls:
    Affordable controls to deliver efficiency and profitability across your locations.
    Explore

  • Step 4: Run

    CarWash Parts:
    12,000 Parts with 12 million in inventory to keep your business running.
    Explore


Looking to build or buy a car wash?
Want to increase wash quality?
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