Car Wash Chemistry

Discover the Diamond Difference

Chemistry Designed to Accelerate the Growth of Your Business

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Say Goodbye to Heavy Drums with Bullseye™

Bullseye™ features a new product line, pairing the familiar 2X products with new concentrated chemistry. Easy-to-manage dilution ratios provide consistent cost-per-car and application performance, and the 2.5 gallon containers are induction-sealed for safety.

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Bullseye Car Wash Chemicals


The Car Wash Upgrade You've Been Waiting for Has Arrived

Diamond Shine's industry-leading performance chemistry joins SONNY'S The CarWash Factory to deliver a total solution for your car wash business.

Car Wash Chemistry Total Solution

Complete Solution

Integrated equipment and chemistry solution elevates wash quality and lowers chemical consumption.

Innovative Car Wash Chemistry

Innovative Chemistry

Cleaner, dryer, shiner and engineered for performance at a lower cost-per-car.

Car Wash Chemistry Cost per Car

Control Cost-per-Car

BullsEye concentrate delivery system features instant cost-per-car analysis with on-tank rulers.

Car Wash Marketing

Marketing Tools

Custom sign solutions to attract, up-sell, and retain your customers at your wash.



SONNY'S The CarWash Factory Announces Partnership with Diamond Shine

Tamarac, FL, October 3, 2017 – SONNY’S Enterprises, LLC, the world’s largest manufacturer of conveyorized car washing equipment, today announced that it has acquired Diamond Shine, the industry’s premier supplier of car wash chemistry.

“Our vision is to deliver a complete bundle of products and services that enable our clients to excel at what they do,” said Paul Fazio, CEO of SONNY’S. “That vision has driven us to become the largest manufacturer of conveyorized car wash equipment in the world; to stock 12,000 parts for 14 brands of equipment; to build the most technologically-advanced POS and controls package in the industry; to deliver the industry’s most comprehensive hands-on training; and now, through the acquisition of Diamond Shine, we are now able to deliver to our clients a world-class line of chemistry – extending upon our brand commitment to bring cost-per car economics, chemical management, and operational efficiency to a whole new level. Things are about to get really exciting!”

“Both of our companies have served many of the same clients across generations of car wash business owners. Our shared commitment to their success isn’t as simple as delivering a brush or a drum of soap on time – it’s about finding ways to create a competitive edge for their business. Sonny’s is the perfect fit for us. Our clients’ needs come first, and both Paul and the team at Sonny’s understand that. By working together, our companies can elevate the quality and effectiveness of the solutions we deliver,” said Scott Soble, President at Diamond Shine.

Diamond Shine will continue to be led by the same management team with no change in day-to-day operations for the thousands of clients it serves. Information about SONNY’S Enterprises can be found at For more information on Diamond Shine, visit

About SONNY'S Enterprises, LLC

SONNY’S Enterprises, LLC is the largest manufacturer of conveyorized car wash equipment, parts, and supplies in the world. Forward thinking professional car wash investors and owner/operators partner with SONNY’S because of the company’s total offering, leadership, and expertise. SONNY’S education and software products support operator profitability and their conveyorized car wash innovations, parts, and supplies keep clients’ businesses growing.

About Diamond Shine, Inc.

Diamond Shine exists to provide proven chemistry with consistent and unrivaled customer service exclusively to the car wash industry. Diamond Shine’s goal to maximize its clients business potential, profitability and success, through a total commitment to developing new and innovative products and resources has made it an industry leader since 1944

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