Case Study Videos

Case Studies

2020 Case Studies

Googie Car Wash

Adapting a car wash from the 1960’s

Adapting a car wash from the 1960’s Googie architectural movement with the very latest in car washing equipment and technology, Googie Car Wash is a shining example of brand consistency and planning for success. Join owner Dan Kassel in Whittier, California, as he details the steps taken to ensure the future is bright at Googie Car Wash.

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Platinum Auto Spa

Thrive in the most challenging climates

Proof that a well-run car wash business can thrive in the most challenging climates, Platinum Auto Spa delivers a premium express exterior wash experience to the 26,000 people of Aberdeen, South Dakota – where the average temperature is below freezing for five months of the year. Visit with owner Mike Carrels as he details how he leverages gas, c-store, laundry and a casino with his LPR-based unlimited plan to set his car wash revenue on fire.

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2019 Case Studies

Aqua Blue Car Wash

Peach Tree State Wash Renovation is Pure Magic

Join Scott Oster as he describes the renovation of an existing self-serve to a 110-foot express exterior tunnel. From design and permitting to marketing and technology upgrades Scott shares the decisions made to reopen to a huge success that customers are ecstatic about.

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Extreme Express Car Wash

First Time Owner Breathes Life into Silicon Valley Wash

Watch first-time car wash owner Robert Gallaher share the step by step process he took to shrink the learning curve and achieve immediate results before purchasing and renovating a struggling full-serve in San Jose, California to a state-of-the-art express-exterior tunnel.

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Magic Tunnel Car Wash

Industry Veteran Launches New Car Wash Brand. Everything’s in the Details.

In this video, industry veteran Roger Beck details his recipe for starting a successful car wash chain from the ground up – to do it even better than before. Building new locations as fast as he can, Roger shares his insights on everything from branding and service offerings to pricing, marketing and leveraging the latest technology the industry has to offer.

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2018 Case Studies

Living Water

First time investor success story

Learn how Chad Roach, a real estate developer by trade, turned an empty lot into an instant success with the right structure, car wash equipment, and a compelling.

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Scrubby's

Complete site conversion

Learn how the Howard brothers revitalized an aging site by converting a 30-year-old gas station into a spectacularly-popular express exterior car wash.

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