1. SONNY'S DIRECT ASSISTANCE

Before You Buy (Gathering Information about SONNY'S and For Your Business Plan or Equipment Project)

1.1. Sonny's Select Service Organizations (SSO's)
1.2. Unmatched Customer Service
1.3. Operator Owned Company
1.4. Published Competitive Pricing
1.5. Open Architecture
1.6. Financial Strength and Stability
1.7. Quality
1.8. Immediate Product Availability
1.9. Web Site: Layouts, Itemized Quotes, Educational Pieces
1.10. Do It Yourself Pro Forma
1.11. Demographic Analysis
1.12. Site Plan Assistance

1.1. SONNY'S SSO'S - SONNY'S does have representation in the field to provide local hands on sales, installation and service. We refer to this group of independent professionals as a SONNY'S Select Service Organization (SSO). Each company has been approved to work in the field as a manufacturer's representative and to sell, install and service SONNY'S equipment. Your costs, as the customer, are unaffected as we, SONNY'S, pay a fee to the SSO for handling the transaction. So you can get local service and support and maintain a strong connection directly with the factory. The factory and the SSO will work together to give you the benefits of a higher level of assets that are available to work on your carwash project. We feel the older method of 'Distributors' functioning as a middle man blocking your access to the factory is no longer the way that customers want to do business in this hands-on, owner/investor market. We have been using our direct model for over 20 years and our steady growth and strong customer loyalty has reinforced our belief that this method of delivery is what was greatly needed in this segment of the industry. We don't just talk about the relationship beginning with the sale of the equipment, we have put into place, through this unique method of selling, an entire system to do our best to ensure that your long-term expectations are met and your continued satisfaction is maintained.

1.2. Unmatched Customer Service – Anyone in the industry can tell you about the SONNY'S Catalog. This book has become the standard by which all others are compared. Then ask about the wide range of services offered to those using the catalog. We have 15 customer service representatives in place waiting to assist with your regular ordering needs. For those of you purchasing equipment or needing technical help, we have 10 people ready to assist you, 7 of whom have a minimum of 19 years of hands-on operations experience. That's 22 professionals waiting to cater to your needs. We pride ourselves on how fast we turn your orders into shipped goods. We have over $8,000,000 in inventory in our new 135,000 square foot facility, consisting of over 14,000 SKUs to make this possible. Visit us at SonnysDirect.com and you will find our equipment manuals and specifications, the ability to access and review your account, the ability to search our entire online catalog, the ability to place orders, and finally, the cell phone numbers of our key people so we will be accessible to you whenever you need us, not just during regular business hours. While others talk about their after-the-sale service, we have the people, inventory, and systems to make this claim a reality.

1.3. Operator Owned Company – SONNY'S is the only major manufacturer of conveyorized equipment that is owned and operated by a family that have been owners and operators of conveyorized carwashes since 1949. The company sets its policies to be as easy as possible for our customers to deal with. In other words, we have built the company from the 'outside in' rather than the 'inside out'. We developed these policies based on the way we wanted to be handled by the guys we were buying from for our equipment, parts and supplies. And this push to improve never ends. We listen to our customers and change accordingly. We also believe this is what makes or equipment different. Like you, we operate it every day. Between our discoveries and your feedback, unlike others, our equipment is field designed and engineer improved, not created on a drawing board by an engineer who has never washed a car. We invite you to discover the difference for yourself.

1.4. Published Competitive Pricing – We are the only major manufacturer with published prices. We publish the prices on our web site and in our catalogs. You will also find complete itemized quotes that will help you with your business plan or help you evaluate what a complete upgrade or your current facility would cost. Unlike with other equipment manufacturers there is no secret to the cost, and you don't have to worry about whether you got the right price from your local distributor.

1.5. Open Architecture – SONNY'S commitment to customer service extends into the engineering and design of the equipment. With that commitment in mind, we have designed ours to be as maintenance free as possible. However, when parts are needed for SONNY'S equipment, we have purposely used 'off-the-shelf' components whenever and wherever possible so that you can source replacement parts locally and at reasonable prices. Many of our competitors use customized components that force you to go back to them as your only source for parts and at an inflated price since these items are not available elsewhere.

1.6. Financial Strength and Stability - If your goal is to do business with a company that is going to be there in 5 years when you need a replacement part for your equipment, you need go no further than SONNY'S Enterprises. Dun and Bradstreet has repeatedly recognized SONNY'S financial strength and stability by consistently issuing outstanding performance ratings on the company. These reports currently reveal revenues in excess of $60,000,000 annually, 'strong' credit appraisal, 'strong' assessment of the financial statements, and the employment of 135 people. The report goes on to show that the company has absolutely no debt. Add this noteworthy financial assessment to the fact the founder of the company has been in the industry since 1949 and has been recognized by several of the industry associations including placed in the 'Hall of Fame' by the International Carwash Association for his contributions to the industry. You can begin to appreciate the strength and stability exemplified by SONNY'S.

1.7. Quality - We know it's hard to believe you can get the finest product quality at a fair price. How can it be done? Simple!! Sell direct; buy materials in large quantity; build in production runs rather than one at a time to satisfy an order; use as little labor as possible in manufacturing through the use of 15 Computerized Numerical Control (CNC) machining centers and other state-of-the-art methods; and don't use bank financing for any of the above! Thanks to the customer loyalty and support we have received since our beginning in 1978, we have designed and constructed a new 135,000 square foot facility which includes 100,000 for manufacturing, 25,000 for distribution of parts and supplies and 10,000 for our office staff. We encourage anyone interested in purchasing our equipment to visit the plant to personally inspect the quality of the product and the capability of our in-house manufacturing. Remember, this company was founded by a car wash operator who decided to provide a much needed change in how equipment, parts and supplies are provided to the car wash industry.

1.8. Immediate Product Availability - We at SONNY'S continually build equipment for stock, not order by order. This allows us to keep our reasonable pricing levels through production planning and volume purchasing of materials. It also puts us in a position to ship full standard systems immediately upon order, or within days - not weeks or months. We can then take the standard components and easily add customizations to them to fit a specific need or request. The pictures on our web site or on the inside cover of the 'Equipment' brochure and throughout the 'Big' catalog should serve to illustrate our point. Need a conveyor? We typically have between 1,000 and 2,000 feet ready to go. With SONNY'S, the question becomes – 'When do you want it?' - Not - 'When can we ship it?'

1.9. Web Site with Layouts / Itemized Quotes / Educational Videos - For those that are just starting their project or even just beginning their investigation into the industry, we have tried to provide the tools you will need to go from the investigation to the business plan. With that goal in mind, we have videos explaining and walking you through the 3 main styles of conveyorized washes – Full Serve, Flex Serve and Express Exterior. We then have sample layouts to show you how much land is needed for various project types. We also have available the 'do it yourself pro forma' that can be used to help you qualify sites. And of course, we have the itemized system quotes that will help determine your project costs and finalize your business plan. We also have available an ever expanding library of videos from educational pieces produced in conjunction with our clients, to site tours that you can watch when it is convenient to you rather than flying around the country. To make access to these items easy – most are available to you 24/7 or can be ordered at no charge from on our website

1.10. Pro Forma Assistance – We have put together a tool where we help you to plug in the numbers you are anticipating for your proposed site. You can then evaluate the site based on averages that have been compiled from published surveys of the industry. This is a great tool for analysis purposes and as a means to evaluate a site and prepare a business plan but should not be seen as a final predictor of 'location success'. Many factors come into play in determining actual site success – the most important of which cannot be plugged into a matrix – site management. It is our belief, from what we have seen, that this analysis is at least as good as many that we have seen clients pay hundreds of dollars for. In fact many of those did not take into account the depth of information that this tool includes.

1.11. Demographic Analysis – Once you have a proposed site, let us look over the numbers. We will discuss with you the particulars of the site and your proposed method of operation. We will give you our professional opinion for the best use of that site and advise you whether we feel it is worth pursuing. We can also suggest third party companies to evaluate the site to ensure an unbiased opinion.

1.12. Site Plan Assistance – Let us show you some suggestions for the use of your proposed site. If you send us the site specifications and set backs, we can prepare some site layout drawings based on your proposed use of the land as well as adding input for additional discussion.