SONNY’S ONLINE PRIVACY STATEMENT

Our Commitment To Privacy

Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our customer service page and at every point where personally identifiable information may be requested.

The Information We Collect:

SONNY’S is the sole owner of the information collected on sonnysdirect.com. SONNY’S collects information from our users at several different points on our Web site. In order to access specific sections of our Web site, a user must first complete the submission form. During registration a user is required to give contact information (such as name, telephone, and email address). We may use this information to contact the user about services and products on our site.

This notice applies to all information collected or submitted on the SONNY’S website. On some pages you can make requests and register to receive literature materials. The types of personal information collected at these pages are:

§ Name

§ Address

§ Email address

§ Phone and Fax numbers

§ Business Types

§ Information on how you found our website

On some pages, you can submit information about other people. For example, if you want to notify your friend about some of our equipment, you will need to submit the recipient's address. In this circumstance, the types of personal information collected are:

§ Name

§ Email

Cookies

We store information that we collect through cookies. A cookie is a piece of data stored on the user’s computer tied to information about the user. Usage of a cookie is in no way linked to any personally identifiable information while on our site. We use persistent cookies - a small text file stored on the user’s hard drive for an extended period of time. They enable us to track and target the interests of our users to enhance the experience on our site. By setting a cookie on our site, users would not have to log in a password more than once, thereby saving time while on our site.

If users reject the cookie, they may still use our site. The only drawback to this is that the user will be limited in some areas of our site. For example, the user will not be able to view our product videos or download product manuals. Persistent cookies can be removed or enabled by following Internet browser help file directions.

Log Files

Like most standard Web site servers we use log files. This includes internet protocol (IP) addresses, browser type, referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user’s movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information. We use a proprietary tracking utility that uses log files to analyze user movement on our website.

How We Use Information:

Communications from the Site

Special Offers and Updates

Our members will occasionally receive information, either by phone or e-mail, on products, services, special deals, news and events, and a newsletter. Out of respect for the privacy of our users we present the option to not receive these types of communications.

Customer Service

We communicate with users on a regular basis to provide requested services and in regards to issues relating to their account we reply via email or phone, in accordance with the users wishes.

Sharing

Legal Disclaimer

Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our Web site.

Aggregate Information (non-personally identifiable)

We may share aggregated demographic information with our selected vendors and partners. This is not linked to any personally identifiable information. The information would include number of hits to our website, or an average number of customers to view certain product information.

Third Party Advertisers

We do not share any information with third party advertisers.

Our Commitment To Data Security

To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

How You Can Access Or Correct Your Information

You can correct errors in your personally identifiable information by sending us a request.

How To Contact Us

Should you have other questions or concerns about these privacy policies, please call us at 1-800-327-8723 (954-467-1203) or send us an email at webmaster@sonnysdirect.com.