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Fish, or Cut Bait
Jumping on the loyalty program bandwagon
By Anthony Analetto
President - Equipment Division - SONNY'S The Car Wash Factory
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| According to Thomas Edison, "genius is 1% inspiration and 99% perspiration." One topic that seems to be blipping on radars all over the car wash industry is the need to implement a customer loyalty program. After you complete the 1% inspirational part of the task and decide th... |
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Your Best Customers
Do you deserve their business?
By Anthony Analetto
President - SONNY'S The Car Wash Factory
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| What a trip! In only two days I witnessed exemplary customer service where I least expected and watched in amazement as a single store manager for a multinational chain wielded the authority to devastate the trust of 15 customers, who, like me, probably believed to some degree the years of adver... |
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Uncle Joe Syndrome
Don’t let it happen to you
By Anthony Analetto
President - Equipment Division - SONNY'S The Car Wash Factory
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| Today I listened to a story of an Express-Exterior operator having trouble. He was chasing away customers using his free vacuums without washing. I was tempted to call him. He’d obviously never heard of a terrible affliction hurting many car wash operators. I call it “Uncle Joe Syndrome”. Rather... |
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Getting Customers to Return
Visual merchandising tips and techniques
By Anthony Analetto
President - Equipment Division - SONNY'S The Car Wash Factory
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| How many customers left your wash today with a plan for the next time they would return? Do they know what wash package they should get? Does the old standby of giving the 10th wash free truly differentiate your business and provide a compelling incentive for customers to come back? In today&rsq... |
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Back to School Basics
The last one to get to the school is a rotten egg
By Anthony Analetto
President - SONNY'S The Car Wash Factory
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| "It's the most wonderful time of the year." I doubt I'm the only one who recalls the Staples office-supply store TV commercial from a few years back, depicting a smiling father plunking pencils and notebooks in a shopping cart as he merrily anticipates sending his kids back to school and dances ... |
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Car Wash Curb Appeal
Five steps to increasing car counts
By Anthony Analetto
President - Equipment Division - SONNY'S The Car Wash Factory
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| Does your car wash look well-maintained and stand out as a proud member of the community? Try driving to work from different approaches for a few days. Write down everything that catches your eye. Fresh flowers, new paint, bright colors, clock towers, lighted cupolas, large glass surfaces, emplo... |
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Car Wash Marketing Overview
Branding and advertising 101
By Alfred Berlin
Chief Executive Officer - B-Clip Productions
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| During the process of starting a carwash operation you usually begin developing a marketing plan for the operation somewhere between having the financing approved and ground breaking. You only accelerate your attention because the contractor begins asking questions about signage and building col... |
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