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SONNY'S The Car Wash Factory SONNY'S Makes Car Washing Easy - call 1-800-327-8723 SONNY'S has been washing cars since 1949
Click here to learn about car washing from construction through operation of your full serve, flex, serve or express exterior car wash Click here to order free car wash catalogs and training materials to guide you through the complete process of building and operating a professional conveyorized car wash Click here to evaluate car wash equipment components and to develop a complete system package for any full serve, flex serve, or express exterior location Click here to shop our catalog of car wash replacement parts, supplies and accessories
 
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Now In: Learn About Car Washing
Marketing Overview
Look at what has worked and not, for operators accross the country.
Uncle Joe Syndrome
Don’t let it happen to you
By Anthony Analetto
President - Equipment Division - SONNY'S The Car Wash Factory
Originally published in AutoLaundry Magazine
Today I listened to a story of an Express-Exterior operator having trouble. He was chasing away customers using his free vacuums without washing. I was tempted to call him. He’d obviously never heard of a terrible affliction hurting many car wash operators. I call it “Uncle Joe Syndrome”. Rather...
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Back to School Basics
The last one to get to the school is a rotten egg
By Anthony Analetto
President - SONNY'S The Car Wash Factory
Originally published in AutoLaundry Magazine
"It's the most wonderful time of the year." I doubt I'm the only one who recalls the Staples office-supply store TV commercial from a few years back, depicting a smiling father plunking pencils and notebooks in a shopping cart as he merrily anticipates sending his kids back to school and dances ...
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Your Best Customers
Do you deserve their business?
By Anthony Analetto
President - SONNY'S The Car Wash Factory
Originally published in AutoLaundry Magazine
What a trip! In only two days I witnessed exemplary customer service where I least expected and watched in amazement as a single store manager for a multinational chain wielded the authority to devastate the trust of 15 customers, who, like me, probably believed to some degree the years of adver...
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Car Wash Marketing Overview
Branding and advertising 101
By Alfred Berlin
Chief Executive Officer - B-Clip Productions
During the process of starting a carwash operation you usually begin developing a marketing plan for the operation somewhere between having the financing approved and ground breaking. You only accelerate your attention because the contractor begins asking questions about signage and building col...
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Car Wash Curb Appeal
Five steps to increasing car counts
By Anthony Analetto
President - Equipment Division - SONNY'S The Car Wash Factory
Originally published in AutoLaundry Magazine
Does your car wash look well-maintained and stand out as a proud member of the community? Try driving to work from different approaches for a few days. Write down everything that catches your eye. Fresh flowers, new paint, bright colors, clock towers, lighted cupolas, large glass surfaces, emplo...
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Getting Customers to Return
Visual merchandising tips and techniques
By Anthony Analetto
President - Equipment Division - SONNY'S The Car Wash Factory
Originally published in AutoLaundry Magazine
How many customers left your wash today with a plan for the next time they would return? Do they know what wash package they should get? Does the old standby of giving the 10th wash free truly differentiate your business and provide a compelling incentive for customers to come back? In today&rsq...
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  Conveyorized Car Washing
Click here to view car wash training videos and case studies of express exterior, flex serve, and full serve car washes and equipment packages across the country
  Car Wash Equipment
  Case Studies
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  Car Wash Training
 
    Types of Car Washes
  Tips to choose, change, or improve your car wash.
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    Evaluating Car Wash Locations
  Step-by-step guide to finding the perfect location.
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    Car Wash Equipment Selection
  Understanding what goes where and why in a tunnel system.
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    Car Wash Financing Options
  Industry experts and operators evaluate methods of financing.
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    Car Wash Construction Planning
  What to expect and tips on getting your project launched smoothly.
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    Car Wash Zoning and Permits
  The who, what, and how to navigating this process.
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  Car Wash Marketing Overview
  Look at what has worked and not, for operators accross the country.
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    Car Wash Financial Information
  Review the day-to-day activities, procedures, and what to expect.
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    Maximizing Car Wash Profits
  Profit Centers, expansion opportunities and more.
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    Car Wash Risk Management
  Preventive maintenance, insurance, and controlling what can go wrong.
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    Operator Interviews
  Read up on what your peers are doing to stay competitive and viable in our current market.
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